Saturday, December 29, 2007

Wii Is Changing History

Wii stands for “we,” which basically what the game is all about. It speaks of friends gathering to play Legends of Zelda or two boxing enthusiasts trying to outdo each other with punches and jabs. But, in truth, Wii is actually changing history, especially in how we define interaction when it comes to multiplayer and one-on-one games. It’s also setting a new trend in the market, scaring off a number of Nintendo’s major competitors, such as Sony and Microsoft.

It took the design engineers two years before they can fully finalize the entire look and feel of Wii. Covering all of the major markets across nations, Nintendo was set to send the first batches of Wii to Oceania, Europe, South America, and Asia. They had already scheduled their release dates and even prices. However, even before its actual release, the world is already clamoring for it. In fact, the United Kingdom experienced massive shortage when Wii consoles finally came on December 8, 2006. This is because they weren’t able to meet the demands of pre-orders. Even high-end technology stores didn’t have that much to satisfy the hunger of gamers for this revolutionary gaming console. The United States, on the other hand, experienced the same dilemma when their supply comes short to the demand around June 2007.

A Real Boon for Nintendo

The Japanese company Nintendo surely finds great luck in their Wii. Starting from the time that it was launched in the market until now, it has experienced experiencing sales, even beating its rivals such as Playstation 3, which has been encountering numerous technical problems, and Xbox360. A report released by the NPD Group, one of the largest research companies in the world, revealed that Nintendo Wii far exceeds the combined sales of Playstation 3 and Xbox 360 during the first six months of 2007. Sometime in September 2007, Wii is gaining momentum over Xbox 360, which was launched in 2006, making the former the leading brand in the world of gaming consoles. It’s also the fastest-selling handheld device for games in all of Australia’s gaming history.

Managing Its Production Costs

One of the secret weapons Nintendo did to make sure that they are definitely getting sales is to lower down their production costs. This way, they can extend their profit margin. Thus, in Japan alone, every Wii unit sold can give the company a return of almost $15. It’s more than twofold if you speak about the sales achieved in Europe as well as in the United States.

It’s all in the Console

Most of all, what seals the history of Wii is its ability to provide a different level of playing experience for its users. There are no joysticks, which they have to learn to use before they can fully appreciate a game. All it entails is simple moves of your hands, and you can definitely have fun with sword slashing, mountain climbing, arm wrestling, and even the very plain console game of fishing.

What’s next for Wii? Nobody knows for sure. However, there’s only one thing that remains: it will continue to revolutionize the gaming world and, in fact, history.

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