The aim of this article is to highlight the emergence of the addictive online games market and how it has become the fastest growing sector in the whole online entertainment industry. The skill gaming market or casual games market, as it is more commonly known, has become big business in recent years; it has become attractive to investors and entrepreneurs alike. The casual games sector grew from almost nothing in 2002 to in excess of $600 million in 2004, in the US alone.
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